“I remember the first time I ever shaved my legs, I didn’t even tell my mom,” Bortner says. “I was like, ‘Mom, look what I did.’ She was like, ‘Oh, I hope you did it the right way.’”

Bortner, now an intern at Oomla, said she didn’t follow any specific channels. And she recognized that sometimes the information she found wasn’t legit—like the time she came across a couple of beauty YouTubers offering some sketchy advice.

“I remember I watched a video titled something like, ‘What to do to alleviate pain on your period,” Bortner says. “They said to take a laptop when it’s really hot and place it on the area … All of the comments were like, ‘Why are you telling people to do this??’”

Although Bortner was savvy enough to recognize bad advice when she saw it, others might not be. Puberty is starting earlier and lasting longer, beginning as early as eight or nine years old. So young kids are likely scanning the same topics that were once considered teen subjects.
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