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Earlier this week, cinephiles got a treat: The writer behind Nicole Kidman’s now-legendary AMC ad, which has been playing ahead of screenings at the theater chain for months, revealed that it’s getting a sequel. As word of the follow-up spread, there was no indication whether it would have a line as iconic as “somehow, heartbreak feels good in a place like this,” but Billy Ray, who penned it, said the next installment was “already written.” For those who have come to anticipate the clip before their films, news of its sequel was an impetus to return to the multiplex once more.
There have, of course, been a lot of recent efforts to get people back in theaters. Moviegoing has taken a huge hit during the Covid-19 pandemic, and while blockbusters like Spider-Man: No Way Home and Top Gun: Maverick have proven there is still an appetite for big-screen experiences, the future of movie theaters is the subject of much hand-w