Considering the collapse of the crypto market, some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. But for crypto publisher Decrypt, this technology has been a key component of multiple campaigns it’s sold to advertisers through its branded content studio, Decrypt Studios, in the past year.
DECIPHERING THE BUSINESS OF THE BLOCKCHAIN
“I try to have fun when we create deals so it’s not just a plug and play display ad on our site.”
“We don’t chase traditional [advertising] budgets on purpose. I really wanted to get away from that sort of sale because it’s a race to the bottom.”
“IRL is so important, otherwise you’re just speaking into a vacuum. So [Web3] does not equal antisocial. It just means that you’re dealing with things in a different way.”
— Decrypt’s CRO and president Alanna Roazzi-Laforet
“There’s so much money in the market, even if [Ethereum] is down and Bitcoin is down, it doesn’t matter, because the technology is here to stay,” said Decrypt’s CRO and president Alanna Roazzi-Laforet during her session on the first day of the Digiday Publishing Summit in Key Biscayne, Fl