No matter where you look, there are signs of an impending recession. Publishers are certainly not immune to the downturn. Many have shifted their businesses operations already, and that is likely to continue in the coming months.

Digiday+ Research surveyed 58 publisher professionals this summer to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they’ll be focusing their business over the next six months — in light of a possible recession.

It turns out most publishers are getting their revenue from direct-sold ads: 45% of respondents to Digiday’s survey said a large portion of their revenue comes from direct-sold ads, making it the No. 1 revenue source among publishers this summer. However, that percentage is a sign
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