In spring 2021, it was hard to imagine exactly what the future would look like for publishers’ revenues — especially when it came to events. But events have finally begun to rebound, giving publishers an opportunity to rebuild that part of their business.
Digiday+ Research surveyed publisher professionals to take stock of publishers’ events businesses, especially as attitudes about attending events — and the potential revenues associated with them — shift dramatically.
It turns out that more publishers are getting a large portion of their revenue from events than they were six months ago: This past winter, only 9% of respondents to Digiday’s survey said events drive a large chunk of their revenue. That number jumped to 18% this summer. Meanwhile, the percentage of publishers who said none of their revenue comes from events fell from 37% to 29% over the same period. An